Purpose Built Agents
General-purpose AI is designed to be helpful in any context. CPG work is not general. It is structured, repetitive, deadline-driven, and constrained by retailer rules, financial controls, and regulatory requirements. Purpose built agents are designed around those realities.
Each agent is aligned to a real CPG role and a clearly defined job to be done—using the same inputs, assumptions, and outputs your teams already rely on. The result is consistent execution, predictable handoffs, and outputs teams can actually trust.
- Role-aligned by design: agents mirror how work is done in category, sales, finance, supply chain, and quality—not abstract “AI skills.”
- Opinionated, not open-ended: scoped responsibilities, defined outputs, and embedded best practices reduce variability and rework.
- Built for governed environments: agents operate within your rules, terminology, data boundaries, and approval flows.
- Composable and specialized: agents can work independently or be chained together across workflows without losing accountability.
- Designed to augment teams: they take on repeatable execution so humans focus on judgment, decisions, and relationships.
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