Kara
Key AccountKara is a key account operator that helps teams run cleaner customer routines—JBP prep, meeting briefs, performance storytelling, and follow-ups. It turns fragmented account inputs into a single narrative: what’s happening, what’s changing, what the customer cares about, and what actions you’re driving next.
Primary Outputs
Typical deliverables
Account plan snapshot (objectives, growth levers, risks, actions)
Meeting brief: story, KPIs, hot topics, and recommended asks
Customer performance narrative (what moved, why, and what to do)
Follow-up recap with commitments, owners, dates, and next steps
Core Capabilities
What it does
Builds a consistent account story from performance, initiatives, and customer signals
Prepares JBPs: objectives, growth levers, initiatives, and measures of success
Translates performance into recommended actions (promo, distribution, pricing, execution)
Creates meeting briefs tailored to the customer role (buyer, CM, merchandising, supply)
Tracks commitments and follow-ups to keep actions from dying after meetings
Produces exec-ready updates for internal customer reviews and leadership readouts
Operational Fit
How it’s usedUsed By
Key Account Managers, Customer VPs, Sales Ops, and Distributor Managers.
Used For
JBPs, customer business reviews, line reviews, issue resolution, and weekly customer routines.
Typical Questions
- What’s the clean story for this customer right now?
- What are the top 3 growth levers we should push next?
- What do we need to ask for, and what do we need to fix?