Proof

Claims & Messaging Substantiation

Proof keeps marketing claims defensible. It pressure-tests language for substantiation risk, creates compliant alternatives, and builds an approved claims library your teams can reuse across packaging, ecommerce, retail, and paid media. Proof doesn’t slow marketing down—it removes the rework cycle by getting copy “right enough” before it hits Legal and Regulatory. Built to support judgment, not replace it: your team decides what to say; Proof helps ensure you can stand behind it.

Primary Outputs

Typical deliverables

Claim risk scans with flagged language, rationale, and safer alternatives

Approved claim libraries by brand, SKU, channel, and retailer requirements

Compliant copy variants: headlines, captions, PDP bullets, and shelf callouts

Qualifier and disclosure language aligned to claim type and channel constraints

Substantiation checklists and evidence prompts to support claim files

Claim interpretation guidance for cross-functional teams (Marketing, Sales, eComm)

Core Capabilities

What it does

Identifies high-risk claims and vague language that invites scrutiny or chargebacks

Rewrites copy with compliant alternatives while preserving the commercial intent

Standardizes “approved language” so teams stop inventing new wording every time

Aligns claims to channel reality: packaging, PDPs, ads, social, and retailer portals

Supports substantiation discipline with evidence prompts and claim file structure

Reduces rework by catching issues before Legal/Regulatory review cycles begin

Operational Fit

How it’s used

Used By

Brand Marketing, eCommerce, Shopper, Legal, Regulatory, and Compliance teams.

Used For

Copy review, claim standardization, packaging/eComm content, and launch readiness.

Typical Questions

Is this claim defensible as written? What’s the risk level and why?
What is the compliant way to say this benefit on packaging vs. a PDP?
Do we already have approved language for this claim across channels?

Agent Overview