Lift

Activation Performance Learning

Lift turns marketing into a learning system. It evaluates campaign and activation performance across channels and retailers, diagnoses what drove results, and converts outcomes into repeatable playbooks. Lift focuses on what matters commercially—incremental lift, conversion, velocity, and efficiency—so teams stop debating anecdotes and start repeating what works. Built to support judgment, not replace it: your team chooses the bets; Lift makes sure you learn fast and scale the winners.

Primary Outputs

Typical deliverables

Activation scorecards by retailer/channel: outcomes, costs, and efficiency

Driver diagnostics: message, offer, placement, timing, audience, and execution factors

Incremental lift estimates and “what changed” summaries vs. baseline periods

Playbooks and templates: repeatable tactics by channel, retailer, and objective

Post-mortems and retro briefs: what worked, what failed, and what to do next

Budget guidance: where to shift spend based on performance and diminishing returns

Core Capabilities

What it does

Standardizes how activations are evaluated so results are comparable, not subjective

Distinguishes true lift from timing effects, distribution changes, and baseline volatility

Breaks performance into drivers: creative, offer mechanics, placement, and execution quality

Builds reusable playbooks so teams repeat winners and stop re-learning basics every cycle

Creates “next best test” recommendations to improve performance with each iteration

Provides clean narratives and exhibits for leadership, retailers, and agency partners

Operational Fit

How it’s used

Used By

Brand, Shopper, Digital, eCommerce, Sales, and Analytics teams.

Used For

Campaign retros, retailer activation reviews, test-and-learn, and budget shifts.

Typical Questions

What actually worked, and what was just timing or distribution effects?
Which activations should we repeat, scale, or kill—and why?
What are the specific drivers of performance by retailer and channel?

Agent Overview