Forge

Creative Ops & Briefing

Forge is the “tighten the brief” agent. It takes messy inputs—objectives, audience, product truths, retailer requirements, guardrails, and timing—and turns them into clear, consistent creative briefs that agencies and internal teams can actually execute. Forge also manages the operational chaos: version control, change logs, approval routing, and channel-specific constraints so you stop reliving the same rework cycles. Built to support judgment, not replace it: your team owns the strategy; Forge makes sure the work shows up clean.

Primary Outputs

Typical deliverables

Creative briefs that are complete, structured, and ready for agency/internal execution

Channel-specific requirements: dimensions, specs, character limits, and retailer rules

Message hierarchy: headline, support points, proof points, and required claims/qualifiers

Production timelines, milestone checklists, and asset readiness tracking

Version control and change logs: what changed, why, who approved, and what’s current

Approval packets: reviewer prompts, risk flags, and consolidated feedback summaries

Core Capabilities

What it does

Turns scattered inputs into a single, executable brief with no missing sections

Enforces brand guardrails: tone, do/don’t rules, required language, and prohibited claims

Adapts the same strategy into channel reality without breaking the message

Reduces “brief ping-pong” by anticipating reviewer questions and common failure points

Maintains a clean version history so teams stop working from outdated files

Keeps production on rails with checklists, dependencies, and readiness signals

Operational Fit

How it’s used

Used By

Brand Marketing, Creative Ops, Shopper, eComm, Agencies, and PMO teams.

Used For

Creative intake, briefing, production readiness, approvals, and launch coordination.

Typical Questions

Is this brief complete and executable, or are we missing critical inputs?
What are the channel and retailer constraints we must design within?
What changed since last version, and what is the current approved direction?

Agent Overview