Drift

Consumer & Cultural Shift Detection

Drift is your early-warning system for what’s changing in the market. It continuously scans social chatter, reviews, and digital conversation to detect shifts in sentiment, benefits, claims, ingredients, formats, and cultural relevance. Drift separates real movement from noise and delivers crisp briefings with evidence—so teams can act before trends show up in lagging data. Built to support judgment, not replace it: your team decides what to do; Drift makes sure you see the shift early and clearly.

Primary Outputs

Typical deliverables

Weekly shift briefings: what’s rising, what’s falling, and why it matters

Sentiment summaries with themes, drivers, and representative verbatims

Emerging claims and benefit language: what consumers are asking for and repeating

Ingredient and format watchlists: spikes, declines, and adjacent associations

Competitor and influencer narrative tracking: what’s being amplified and by whom

Risk flags: brewing backlash, emerging complaints, and claim skepticism

Core Capabilities

What it does

Detects directional change (acceleration/decline), not just raw volume or buzz

Clusters conversation into themes with drivers and supporting evidence

Separates signal from noise using repeatability, context, and momentum

Surfaces adjacent insights: companion products, use occasions, and consumer language

Creates “so what” implications for Brand, Innovation, R&D, and Commercial teams

Maintains an evidence trail so teams can trust and validate the insight

Operational Fit

How it’s used

Used By

Brand, Insights, Innovation, R&D, eCommerce, and Comms teams.

Used For

Trend scouting, claims discovery, messaging direction, and early risk detection.

Typical Questions

What is changing right now in how consumers talk about this category?
Which claims and benefits are gaining momentum—and who is driving it?
Is this a real shift or a short-lived spike? What’s the evidence?

Agent Overview