Cadence
Content & Social ExecutionCadence runs the marketing clock. It turns your priorities into a clean, channel-specific calendar and produces publish-ready content from the materials you already have—brand plans, retailer updates, decks, product notes, PR, customer wins, and FAQs. Cadence enforces voice, format, and approval rules so content stays consistent. Built to support judgment, not replace it: your team sets direction, Cadence executes with discipline.
Primary Outputs
Typical deliverables
Channel-specific content calendars with themes, formats, and posting cadence
Publish-ready posts (LinkedIn, Instagram, TikTok, X) aligned to your brand voice
Repurposed content packs: long-form to short-form, one idea across multiple channels
Comment and response drafts for community management and executive social support
Approval-ready copy blocks: headlines, captions, CTAs, and compliance-safe variants
Lightweight weekly performance recap: what landed, what didn’t, what to repeat
Core Capabilities
What it does
Builds and maintains a marketing calendar that matches your priorities and capacity
Converts existing materials into channel-ready content without inventing strategy
Enforces brand voice, formatting rules, and guardrails by channel and audience
Creates content variants for different objectives: awareness, conversion, retailer support
Tracks what shipped, what’s pending, and what’s stuck—so marketing doesn’t stall
Reduces rework with reusable content blocks, templates, and approved language libraries
Operational Fit
How it’s usedUsed By
Brand Marketing, Shopper Marketing, Digital/Social, Comms, and agency partners.
Used For
Always-on content execution, launch support, retail moments, and executive social amplification.
Typical Questions
- What are we posting next week—and does it map to the business priorities?
- Can you turn this deck / product note into five posts for different channels?
- Do we have approved language for this claim, benefit, or customer story?