Lena

Concept Testing & Learning Loops

Lena makes early validation fast and honest. It designs rapid concept tests, benchmarks results against category norms, and turns messy feedback into clear recommendations: iterate, kill, or advance. Lena does not “love” ideas—she stress-tests them. She highlights what consumers actually understood, what they doubted, what felt unique, and what would stop purchase. Built to support judgment, not replace it: your team decides what to do with the learning, Lena runs the loop and keeps the evidence clean.

Primary Outputs

Typical deliverables

Concept screen design: objectives, measures, sample guidance, and testing plan

Appeal, uniqueness, and credibility diagnostics with benchmark context

Purchase intent drivers and friction points: what motivates and what blocks conversion

Clean synthesis of open-ends: what people actually said, grouped into themes

Iteration guidance: what to change in the promise, RTBs, language, and claims hierarchy

Go / no-go recommendation with rationale and “next test” path if advancing

Core Capabilities

What it does

Designs rapid concept tests that measure the things that matter: understanding, desire, and belief

Benchmarks against category norms to avoid false confidence from “okay” scores

Separates promise issues from proof issues: what’s unclear vs. what’s unbelievable

Finds friction fast: claim skepticism, price/value mismatch, and “not for me” cues

Turns open-ends into structured themes and recommendations—no “quote soup”

Outputs learning in deck-ready formats for stage-gate and leadership readouts

Operational Fit

How it’s used

Used By

Innovation, Consumer Insights, Brand, and cross-functional stage-gate teams.

Used For

Early screens, claim and RTB refinement, concept iteration, and evidence-based go/no-go calls.

Typical Questions

Do consumers get it quickly, and do they care enough to buy?
Is the idea actually unique, or just a new label on a familiar product?
What should we change first—promise, proof, language, or target?

Agent Overview