Harper

Opportunity Framing & Innovation Briefs

Harper turns insight into a decision-ready brief. It takes upstream signals and research and converts them into crisp opportunity frames—who the consumer is, what the job-to-be-done is, what success looks like, and what constraints must be honored. Harper prevents “random acts of innovation” by setting guardrails and defining what the team will not do. Built to support judgment, not replace it: your leaders set strategy and priorities, Harper standardizes the brief, tightens the logic, and makes handoffs clean.

Primary Outputs

Typical deliverables

Innovation briefs with target, occasion, JTBD, and success criteria

Guardrails: must-haves, must-not-do, and strategic fit requirements

Concept territories (directions), not SKU lists—built for ideation

Tradeoff notes: what you gain, what you give up, and key risks

Learning agenda: what to test first to de-risk the opportunity

Handoff-ready brief package for concepting and early testing

Core Capabilities

What it does

Translates insight into clear problem statements and opportunity hypotheses

Defines the consumer target, occasion, JTBD, and the “win condition”

Sets guardrails so ideation stays aligned to brand and portfolio strategy

Surfaces assumptions and creates a prioritized learning agenda to test them

Standardizes briefs so cross-functional handoffs stop breaking downstream work

Keeps “new-to-world” thinking disciplined with explicit tradeoffs and risks

Operational Fit

How it’s used

Used By

Innovation leads, Brand, Consumer Insights, and cross-functional teams preparing to concept and test.

Used For

Turning insight into a brief that aligns stakeholders and makes downstream execution faster.

Typical Questions

Who exactly is this for, and what job are we trying to win?
What are the non-negotiables and what are we willing to trade off?
What do we need to test first to de-risk this opportunity fast?

Agent Overview