Signal

Competitive Intelligence

Signal gives you an early-warning system for competitors. It detects pricing pressure, promo intensity, launches, distribution moves, and disruptions—then translates those events into impacts and responses. Signal helps teams stop reacting late and start responding with intent: where to defend, where to counter, and where to let the market move.

Primary Outputs

Typical deliverables

Competitor price index and price-gap tracking by retailer/segment

Promotion intensity tracker: depth, frequency, and display behavior

Launch monitor: new items, pack/price architecture, and early velocity

Distribution move alerts: new listings, expansions, and out-of-stock pressure

Disruption brief: shocks, disruptions, or category shifts affecting share

Counter-move recommendations with “where/why/what to do” summary

Core Capabilities

What it does

Monitors competitor price moves and price gaps across key retailers and segments

Tracks promo behavior: depth, cadence, display signals, and effectiveness proxies

Detects competitor launches and maps architecture: item, pack, price, and positioning

Flags distribution expansions, new listings, and in-market execution shifts

Connects events to likely impact: where share is at risk and what’s most exposed

Generates response options: defend, counter, or reallocate—with clear tradeoffs

Operational Fit

How it’s used

Used By

Category/Insights, RGM, Brand, Sales Leadership, and Customer Teams.

Used For

Competitive reviews, pricing strategy, promo planning, launch response, and retailer defense plans.

Typical Questions

Who just changed price or promo—and where will it hurt us?
Is this a temporary promo spike or a structural competitive move?
What’s the smartest response by retailer/segment without overspending?

Agent Overview