Scout

Category Lead

Scout is the category command center. It consolidates syndicated data, retailer signals, and internal performance into one consistent view of what’s happening and why. Scout builds category stories that hold up in executive rooms: trends, drivers, risks, opportunities, and clear implications for planning, portfolio bets, and commercial priorities.

Primary Outputs

Typical deliverables

Weekly category brief with “what changed” and “so what”

Monthly category performance deck (segment, channel, geography)

Driver breakdown: distribution, velocity, price/promo, and mix

Retailer/category scorecards with callouts and action prompts

Opportunity map: whitespace, risks, and where to focus next

Leadership-ready implications sheet for planning and tradeoffs

Core Capabilities

What it does

Consolidates syndicated and internal signals into a consistent category view

Explains performance drivers (distribution, velocity, price/promo, mix) with clear attribution

Builds executive-ready narratives that translate data into decisions

Standardizes KPI definitions and flags inconsistencies before they hit leadership

Creates retailer-ready category stories for customer discussions and line reviews

Highlights where to focus: top opportunities, risks, and near-term priorities

Operational Fit

How it’s used

Used By

Category Management, Insights, RGM, Strategy, and Commercial Leadership teams.

Used For

Weekly business reviews, category reviews, annual planning, portfolio prioritization, and leadership updates.

Typical Questions

What’s driving growth or decline right now?
Where are we over- or under-indexed versus category trends?
What’s the biggest opportunity we can act on in the next 30–90 days?

Agent Overview