Pulse

Share and Performance

Pulse monitors share and performance like a real operating cadence—not a once-a-month report. It tracks movement across segments, retailers, channels, and geographies, flags meaningful shifts, and pinpoints what’s driving them. Pulse turns performance noise into clear signals: what changed, where it changed, why it changed, and what actions should follow.

Primary Outputs

Typical deliverables

Weekly share pulse by retailer, channel, segment, and geography

Exception alerts for abnormal dips, spikes, or competitive displacement

Decomposition view: distribution, velocity, price/promo, and mix impacts

Retailer performance scorecards with prioritized callouts

Segment shift tracker: where the category is moving and who’s winning

Executive summary slide: “what changed / so what / now what”

Core Capabilities

What it does

Tracks share movement at the right cuts: retailer, channel, segment, region, and pack size

Flags meaningful changes and separates true movement from noise

Explains drivers with decomposition: distribution, velocity, price/promo, and mix

Identifies where share is being won or lost by segment shifts and competitive displacement

Standardizes KPI definitions and reconciles differences across data sources

Produces leadership-ready readouts that drive action, not debate

Operational Fit

How it’s used

Used By

Category Management, Commercial Analytics, RGM, Sales Leadership, and Customer Teams.

Used For

Weekly business reviews, retailer performance reviews, action planning, and executive updates.

Typical Questions

Where are we gaining or losing share—and is it real?
What’s driving the change: distribution, velocity, price/promo, or mix?
Which retailers or segments need action this week?

Agent Overview