Horizon
Category OutlookHorizon projects future category direction by modeling growth, structural shifts, and competitive dynamics. It creates forward-looking scenarios that help teams anticipate change, test assumptions, and make smarter planning and investment decisions based on where the category is heading—not just where it has been.
Primary Outputs
Typical deliverables
Forward-looking category outlook summary
Scenario set with implications and risks
Executive-ready planning inputs
Assumption checks and sensitivity notes
Core Capabilities
What it does
Growth modeling across time horizons
Structural shift detection by mix and segment
Forward-looking scenario construction
Upside, downside, and risk range modeling
Leading indicator and inflection tracking
Decision-ready outlooks for planning
Operational Fit
How it’s usedUsed By
Category Management, RGM, Strategy, and Commercial Leadership teams.
Used For
Annual plans, long-range planning, portfolio strategy, and investment tradeoff decisions.
Typical Questions
- Is this category structurally growing?
- What changes over the next 12–24 months?
- Where are we exposed if mix shifts?
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