Footprint

Distribution & Execution

Footprint shows exactly where you’re winning and losing in the aisle. It maps distribution reach, velocity, and execution health by retailer, region, banner, and segment—then surfaces the gaps that matter most. Footprint turns “we need more distribution” into a prioritized plan: which items, which doors, which accounts, and what fix will move volume fastest.

Primary Outputs

Typical deliverables

Distribution coverage map by retailer, region, and segment (ACV/points)

Velocity leaderboard: where performance is above/below expected

Out-of-stock and availability risk signals with impact sizing

Assortment gaps and item-level voids by account

Door list for expansion: prioritized “where to win next” targets

Account-ready action brief: top issues, root causes, and recommended fixes

Core Capabilities

What it does

Measures distribution coverage and gaps by retailer, geography, and segment

Identifies velocity winners/losers and separates distribution from rate-of-sale issues

Flags out-of-stocks and availability risk and estimates lost sales impact

Finds assortment voids and “must-have” item gaps by account and cluster

Prioritizes where to act: doors, items, and accounts with the best ROI

Turns analytics into actions: list fixes, replenishment fixes, and execution fixes

Operational Fit

How it’s used

Used By

Sales, Category/Insights, Customer Teams, Field Teams, and Demand Planning partners.

Used For

Distribution expansion, assortment optimization, execution remediation, and retailer joint business plans.

Typical Questions

Where are we under-distributed versus the category opportunity?
Is volume down because of velocity, distribution, or OOS?
Which doors/items should we fix first to get the biggest lift?

Agent Overview